.2024 has been an unpredictable year for adtech funding.U.S.-focused adtech start-ups, the moment accustomed to running into billions in venture capital every year, have actually increased virtually $360 thousand so far this year, putting it on track to become the industryu00e2 $ s slowest year in over a decade, per Crunchbase data. That downturn results from market saturation, increased governing pressures, and financial uncertainties.ADWEEK consulted with five VCs that continue to buy adtech companies, despite these problems, about what they are seeking and what they steer clear of. Possibly unsurprisingly, these financiers are actually targeting options in privacy-focused innovations as well as industry-specific locations including linked TV.